# UAE go-to-market and brand plan
Positioning, audience, channel, content and sales pipeline template for founders selling locally, nationally and cross-border from the United Arab Emirates.
Context: the United Arab Emirates
Source: Emirates Startups
Official reference: https://mof.gov.ae/
## Action checklist
- [ ] Define the strongest customer segment in the United Arab Emirates.
- [ ] Score channels by cost, proof, speed and repeatability.
- [ ] Convert the next campaign into budget, owner and measurement steps.
## Task flow
- [ ] Open the local Emirates Startups guide and read the action checklist.
- [ ] Verify the current requirement using UAE Ministry of Finance procurement.
- [ ] Assign an owner, deadline, evidence folder and next conversation.